What Lies Ahead for AI in Digital Marketing?
AI has already changed marketing. It helps companies to better understand their customers – and their needs – and to find the best channels and content to communicate with their target group online.
Major companies like HubSpot, Zapier and Salesforce are integrating AI solutions into their pipelines and products to help marketers and salespeople use the technology effectively.
“69% of marketing departments have invested in paid subscriptions to AI tools, with a further 29% planning to do so
What’s next for AI in digital marketing?
AI is expected to further enhance marketing strategies by hyper-personalizing, improving customer experience and streamlining campaign processes. This can help you optimize your activities on digital channels such as social media and email marketing and even boost your influencer marketing campaigns, where AI is also making inroads.
One area where AI will play a big role in the near future is search engine marketing. As the competition for consumer attention is fierce, you need to create content that is human and AI-friendly in order for your business to appear in search results.
“The rise of AI through SGE and other companies like ChatGPT means we’re getting response engines that are great ways to get information. This will change the way people interact with the internet depending on what kind of information they’re looking for,” said Luke O’Leary, VP at NP Digital on the DMI podcast.
Be aware that people don’t just turn to search engines for information. Social media platforms like TikTok are becoming search engines because people use them in the same way they use Google or Bing.
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