How AI is Revolutionizing Digital Marketing

Artificial intelligence (AI) is no longer a concept or technology focused on robots. It offers a wide range of applications for marketers to automate tasks, personalize content, organize leads or analyze and predict customer behavior.

For this reason, there is an explosion in the development of new AI tools and technologies. Technology companies are working hard to develop bigger and better tools to help brands across all industries increase their productivity and efficiency.

AI is changing digital marketing. It offers people new ways to search and be found online, receive tailored recommendations, communicate with brands (e.g. chatbots) and access information, for example via voice search.

When it comes to the best uses of AI in marketing, a recent survey of our members found that 68% say it is most useful for automating routine tasks, 46% say it improves customer experience, and 45% say it improves targeting and segmentation.